The platform is rolling out a fresh option that allows them to cut down on the quantity of artificial intelligence-produced videos appearing in their streams. This step comes as the company announced that it now features over 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a global launch. This shift comes amid a surge in AI content, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing content creators on a popular video site only show clips produced artificially. A considerable share of this material is classified as “AI slop”, a phrase for substandard, bulk-generated content that is often nonsensical or bizarre.
“We know from our community that a lot of users appreciate content made with AI tools, ranging from computer-generated images to science explainers, and we intend to give people the power to adjust the amount of that, depending on their own preferences,” said a platform representative.
Scale of AI Content
The service announced that there are presently 1.3bn videos on its service labeled as AI-generated. Overall, in excess of 100 million pieces of content are uploaded to the platform daily, making AI content a relatively small part of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the level of AI content they watch by accessing the content preference option in the app and picking the AI content topic. Further subjects that can already be adjusted under the filter encompass politics, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines require content makers to identify convincing AI-made content, and it forbids malicious AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be taken down under its user guidelines.
Additionally, the platform will now add an artificially created tag to content produced via its proprietary AI systems, or identified by an collaborative effort for recognizing content made by AI. This step is aimed to deter users from attempting to bypass the disclosure requirement.
Educational Initiatives
The company is furthermore launching a two million dollar AI literacy fund for professionals and organizations to create learning resources about responsible artificial intelligence. This initiative will assist non-profit groups focused on teaching programming and robotics.
Platform Protection
The platform has supported its content review process, amid discussion over plans to lay off hundreds of review team members in the United Kingdom. It is set to eliminate a significant number of roles in its content moderation division in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by automated systems.
A senior executive clarified that people-led review would continue to be important, but automated tools can shield workers by filtering out the most harmful content before it is viewed by staff. The platform stated a significant reduction in disturbing and violent content reviewed by human moderators over the past year due to intervention by its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to limit contact with harmful content as rapidly, which is why a extensive automated help is making a difference work at speed.”
